
Producing the Academic Journal: A Three-Hour Workshop
I no longer teach this workshop, devoted to the production and distribution of peer-reviewed journals. That is, the actual physical task of putting a journal together and selling it, a process that starts as soon as you have accepted an article for publication. Such tasks typically fall to the journal's managing editor. They include preparing illustrations, copyediting manuscripts, insuring authors see corrections to their articles, typesetting all corrections, scanning illustrations, laying out the journal, proofreading, insuring authors see the proofs, typesetting all corrections, sending electronic copy to the printer, and reviewing bluelines. Once the journal has been printed, the distribution process begins. This includes shipping journals to subscribers, managing single orders, creating ads, suggesting exchange ads, setting up a web page, and sending out e-mail announcements of new issues to listservs. It also includes the subscription management process, which is the much neglected and essential task of maintaining and updating a subscriber list.